This content will contemplate three distinctive kinds of media and how they have readjusted to the digital era we today live in, whether by transforming means or fully revolutionising their structure.
On the subject of the evolution of media through ages, the one participant that has been around for the longest time is likely the written word: from the first cases of printing to digital news today, it is a perfect example of evolution of media. The latest improvement in this sector regards the publishing sphere, as digital formats for books are growing in popularity as a consequence of their practicality and ease of storage and transport: for somebody going on holiday, or on their journey to work, it will be much easier to carry one device that contains numerous books, rather than three or four volumes. Individuals in the related industry, like Raffaello Avanzini, are well aware of this phenomenon, but there is still a notable portion of people who prefer the feel of paper.
Across the history of traditional media, listening to music is frequently overlooked; nevertheless, it has been a constant pastime for generations, and there have always been people appreciating the different music genres across eras. Nevertheless, the music itself has not been the only thing to evolve over time: the way it is consumed has changed considerably, too. While for most of the previous century men and women would listen to a specific recording at a time, whether on a vinyl or on an mp3 player, nowadays it is more common for listeners to opt for playlists on online platforms, a considerable modification in the timeline of media technology: this suggests that men and women are trusting said platforms to advise music they may like based on their previous listens, and may find new artists without having to buy their whole album. Individuals who are involved in the music sector, like Vincent Bolloré, are likely to be familiar with the potential of this brand-new way of listening to music and how it will alter the entire marketing associated with it.
One among the primary characters in the evolution of mass media has definitely been the tv industry: simply a decade back, it would have been normal to turn on a tv set at a particular time and wait for one’s favourite show to come on, watching through regular advertisement breaks. Today, for the younger generations, this medium of consuming media may seem fully outdated, as most young people approach their content at any time from any device with a steady web connectivity. While platforms that are entirely based online are quite famous, classic media outlet have also expanded into the internet domain, with major figures in the industry such as Alex Mahon indeed appreciating the prospect of this new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is helpful is perhaps one among the milestones in media evolution today.